![]() ![]() Other ways BuzzFeed is looking to grow Tasty include launching more country-specific editions. Chef,” are less Facebook-specific in format. Not all of the shows will feature the overhead cooking format that Tasty has popularized. “Expect to see a lot more Tasty shows in different formats.“ “We’re in development for more Tasty video series this is one of the first,” said Ashley McCollum, general manager of Tasty. Within 40 minutes, it had captured 1.1 million views. The first video for “Tasty Story,” starring Samuelsson, went live yesterday on Facebook. Of course, with this being a Tasty video series, the celebrity hosts are the mysterious hands captured from an overhead camera. Last week, BuzzFeed launched “Tasty Story,” a new recurring video series in which celebrity chefs and other “notable individuals” like Marcus Samuelsson and Martha Stewart share some of their favorite recipes. Tasty is known for overhead shots of hands assembling delicious, bizarre and everything-in-between recipes. BuzzFeed has reportedly raised another $200 million from NBCUniversal to fund its video ambitions. On the news side, led by editor-in-chief Ben Smith, BuzzFeed plans to train reporters to do more video. In the entertainment division, led by Ze Frank, BuzzFeed has both Tasty and DIY spinoff Nifty, which itself generated 747 million views on Facebook in September, according to Tubular Labs. (This is across 67 BuzzFeed Facebook accounts tracked by Tubular Labs since August 2014.) Today, BuzzFeed has 75 people working on Tasty with the brand putting out roughly 60 videos per month on the main Facebook page alone.īuzzFeed itself is emphasizing video across its entertainment and news groups. ![]() Nowhere is this more evident than on Facebook. While food videos account for only 8.1 percent of all videos BuzzFeed has ever published to Facebook, 34 percent of BuzzFeed’s Facebook total video views have happened on food-related content. This is all the more remarkable considering BuzzFeed started Tasty just in July 2015. Overall, Tasty now accounts for 37 percent of BuzzFeed’s video views, according to Tubular. ![]()
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